Blogs

  • 2022 is already shaping to be another exciting and eventful year for the home remodeling industry. At One Click Contractor, we will prepare you for what's ahead in the new year and share some fantastic improvements, including new tools that will help you maximize your sales efforts and close more deals. Check them out below!

  • At One Click Contractor, our culture is fueled by the enthusiasm of our employees. We pride ourselves in having a workplace that’s fun, engaging, and innovative, with a smart and motivated team that loves coming to work every day (either in-person or virtually); a team that truly makes magic happen. 

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    Point of sale financing is a phrase that might be new to you, but it is one you will likely start hearing a lot more. As emerging technology has transformed the consumer finance landscape over the past decade, point of sale financing has emerged as an attractive option for homeowners to fund home improvement projects. Instead of reaching for their credit cards or paying cash, more and more homeowners expect contractors to offer alternative ways to finance their purchases.

    Contractors that already offer financing at the point of sale have discovered that this is a great way to close deals faster. Here are 3 great reasons why you should take advantage of point-of-sale financing (and why you should work with HomeVest Finance).

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    Have you noticed more companies advertising or approaching you about new ways to finance projects for your customers? It seems everywhere you look companies are offering customers new ways to finance their purchases. While point of sale lending is not necessarily a new thing, it has seen a reemergence in popularity in recent years. Perhaps you're thinking:

    Why should I offer this type of financing?
    How will it help my business?
    How do I navigate the choices and decide what platform is best for my business?

    Offering home improvement financing is only a good idea if we know who is buying new homes. Many of us still think of millennials as twenty-something kids, and we tend to forget that older millennials are pushing forty these days.

    FUN FACT: According to The National Association of Realtors in Homebuyer & Seller Generational Trends in 2019, millennials are the largest percentage of homebuyers across generations at 37%. In addition, they also report that millennials are more likely to take advantage of new technology.

    DID YOU KNOW? A whopping 81% of millennials who purchased a home in 2019 found their home through a mobile app.

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    DID YOU KNOW? 76% of all homebuyers found their new home through a mobile app, regardless of age.

    So why does that matter to you?

    New homeowners are used to certain conveniences when researching their options and making transactions. This new generation of homeowners has come to expect near-instant gratification when finding products and services they want. They are also likely to expect the same kind of accessibility when financing the purchases they want to make.

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    How to stay competitive in this market: Offer your customers financing that requires less work in regards to application and delivering fast results.

    Point of sales financing 

    Whether you already have a lender you work with or not, it could be time to reconsider your financing strategy and see what is out there.

    As more financing companies emerge promising the best rates and terms or the easiest application process, you may start to feel overwhelmed by all of the options available. It is vital to work with a company you can trust, allowing you to offer competitive financing and an easy application process. 

    LUCKY FOR YOU!

    HomeVest Finance has an easy-to-use solution that offers affordable financing options for homeowners across the entire credit spectrum. The HomeVest multi-lender platform allows you to prequalify homeowners for financing without affecting their credit. To learn more, reach out to info@homevestfinance.com.

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  • At One Click Contractor, our culture is fueled by the enthusiasm of our employees. We pride ourselves in having a workplace that’s fun, engaging, and innovative, with a smart and motivated team that loves coming to work every day (either in-person or virtually); a team that truly makes magic happen. 

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    Did you know?!

    People check social media to see reviews and updates on your business.

     

     

    A social media presence is becoming a NECESSITY these days. Even if you prefer doing things old school, there is NO denying that social media works in building brand awareness. Many people think they can't get qualified leads through social media.

    Visual content can be powerful, especially in the home improvement industry. 

    5 Powerhouse Tips:

    1. Be consistent

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    Your branding and handles should be the same across ALL social platforms so that you are easily recognized and found. However, you DO NOT need to be active on every platform! 

    Choose 2-3 that you are comfortable with and feel can best reach your potential clients. Then, post across your chosen platforms at least three times a week.

     

    2. Use hashtags

    1. Using hashtags can increase your engagement and boost likes, shares, and comments. Photo (3)
    2. They save you time by letting you find specific content faster. For example, if you post an image of a newly remodeled, using #kitchenremodel can help your post gain more visibility from users looking for inspiration.

    3. It would help if you kept your hashtags short and without any symbols.

    3. Share a mix of content

    1. Photo (4)While you do want to self-promote, here's how to mix it up a bit:
    •    1. Share articles and blogs specific to your industry 
    •    2. Post before and after photos of your work
    •    3. Ask clients for testimonials to post with images
    •    4. Post photos of progress you’ve made on a project
    •    BONUS: You could throw in some light, humorous posts as well

    4. Network, communicate and stay active

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    2. Ask clients to leave reviews. Invite family, friends, and employees to like your page.
    3. DO NOT be discouraged if you don’t have a big following right away. Building your network takes time! Stay active and respond to comments and reviews, both positive and negative ones. Let your audience know that you care and are engaged, rather than just posting things to be seen.

    5. Make use of a social media dashboard

    Photo (7)Use a platform like Loomly or Hootsuite to manage your accounts. As you become more comfortable with social media, you can add more social media platforms to your mix and manage all your accounts in ONE place.

    Social media can be daunting. If you're new at it, DO NOT be shy about asking for help!

     

    The bottom line:

    Get your company's name out there and let people know what you do and that you do it well!