A social media presence is becoming a NECESSITY these days. Even if you prefer doing things old school, there is NO denying that social media works in building brand awareness. Many people think they can't get qualified leads through social media.
Visual content can be powerful, especially in the home improvement industry.
Your branding and handles should be the same across ALL social platforms so that you are easily recognized and found. However, you DO NOT need to be active on every platform!
Choose 2-3 that you are comfortable with and feel can best reach your potential clients. Then, post across your chosen platforms at least three times a week.
Using hashtags can increase your engagement and boost likes, shares, and comments. They save you time by letting you find specific content faster. For example, if you post an image of a newly remodeled, using #kitchenremodel can help your post gain more visibility from users looking for inspiration. It would help if you kept your hashtags short and without any symbols.
Use a platform like Loomly or Hootsuite to manage your accounts. As you become more comfortable with social media, you can add more social media platforms to your mix and manage all your accounts in ONE place.
Social media can be daunting. If you're new at it, DO NOT be shy about asking for help!
The bottom line:
Get your company's name out there and let people know what you do and that you do it well!