FREE SALES PLAYBOOK
The Price Conversation Script Every Growing Home Improvement Sales Team Needs
The proven 7-step Path to Affordability™ framework, plus the exact script your sales reps can use to standardize price conversations, confidently introduce financing, and handle objections.
Word-for-word scripts for all 7 steps, from price permission to the close
How to present the monthly investment first and apply savings slowly
Objection-handling language that gets the conversation back to the close
A coaching tip on every step so new reps ramp faster
8,500+
contractors on One Click
$14B+
in estimates facilitated
90%
approval rate
INSIDE THE SCRIPT
The Path to Affordability™, Step by Step
01
Price Permission
Ask before you present the numbers.
02
Confirm the Scope
Reinforce value before price.
03
Monthly Investment First
Lead with the monthly number, then pause.
04
Apply Savings Slowly
One discount at a time.
05
Two Payment Options
Let them choose how to pay.
06
Ask for the Business
Close directly, then stay quiet.
07
Handle Objections
Solve the real concern, then close.
